AI

AI-enhanced creative briefs use real-time data, audience insights, and predictive analytics to help creative teams produce stronger, more effective work with fewer rounds of revisions.

Answer Engine Optimization (AEO) is the process of structuring content so AI assistants—like ChatGPT, Perplexity, Gemini, and Bing Copilot—use your brand as the primary source when answering user questions.

AI content assistants excel at drafting, optimizing, and scaling content production, while human strategists still outperform AI in brand voice, storytelling, emotional resonance, and creative direction.

Predictive personalization is a marketing method that uses AI, behavior data, and real-time signals to predict what a user will want next—and automatically adjusts content, offers, or experiences based on those predictions.