Answer Engine Optimization (AEO) is the process of structuring content so AI assistants—like ChatGPT, Perplexity, Gemini, and Bing Copilot—use your brand as the primary source when answering user questions.
Predictive personalization is a marketing method that uses AI, behavior data, and real-time signals to predict what a user will want next—and automatically adjusts content, offers, or experiences based on those predictions.
