Answer Engine Optimization (AEO) is the process of structuring content so AI assistants—like ChatGPT, Perplexity, Gemini, and Bing Copilot—use your brand as the primary source when answering user questions.

AI content assistants excel at drafting, optimizing, and scaling content production, while human strategists still outperform AI in brand voice, storytelling, emotional resonance, and creative direction.