Should Brands Still Care About Social Media Organic Reach in 2025?

Yes—organic social media reach still matters, but it works best as a trust-building channel rather than a primary growth channel.

How Organic Reach Has Shifted

Algorithms now favor:

• Short-form video

• Real-time engagement

• Native editing tools

• Creator-led content

Brand pages get lower reach, but higher trust value.

Why Organic Still Matters

• Proves legitimacy

• Acts as a customer support hub

• Builds long-term community

• Creates retention and brand affinity

Organic social is not the top of the funnel anymore—it’s the trust funnel.

Where Organic Reach Still Works

• TikTok — discovery engine

• LinkedIn — thought leadership

• YouTube Shorts — recommendation algorithm

How to Improve Organic Reach in 2025

1. Post short, utility-first content

2. Use native editing tools

3. Repurpose video across platforms

4. Create a consistent posting cadence

5. Balance authority content with personality

Should Brands Still Care About Social Media Organic Reach in 2025?

Should Brands Still Care About Social Media Organic Reach in 2025?